Reader,
This paper explores how thinking about the alternatives we didn't choose (foregone alternatives) impacts our motivation to pursue our goals.
What is it?
This research specifically focuses on goal-inconsistent foregone alternatives, or temptations, and examines how the diversity of these temptations affects our perception of past choices and future actions.
It reveals a subtle but powerful effect of considering foregone alternatives on our goals & motivation.
Recognizing how diversity of temptations influences our perceptions and choices, we can develop more effective strategies for achieving goals & making better decisions.
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What do I need to know:
Perceived Sacrifice as the Mechanism: Foregoing diverse temptations feels like giving up more, leading to a greater sense of sacrifice. This, in turn, boosts the perceived impact of prior goal-consistent choices, increasing motivation for future goal-consistent actions.
Same Goal Domain is Crucial: The effect is strongest when the subsequent decision is related to the same goal as the prior choice, highlighting the role of subjective goal impact.
Sequential Decision-Making Illusion: Foregoing diverse temptations creates the feeling of having made multiple goal-consistent decisions, amplifying the perceived sacrifice and motivation.
Key takeaways:
What we don't choose matters: Our perception of past alternatives can influence our motivation for goal pursuit, even if we've already made a goal-consistent choice.
Framing matters: Presenting foregone alternatives as a sequence of individual choices can enhance motivation.
Objective feedback reduces reliance on feelings: When concrete progress markers are present, the influence of perceived sacrifice diminishes.
Source:
https://myscp.onlinelibrary.wiley.com/doi/full/10.1002/jcpy.1412?campaign=wolearlyview