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What is it?
Hick's Law, proposed by British psychologist William Edmund Hick, explores the relationship between the number of choices and the time it takes to make a decision.
It suggests that as the number of alternatives increases, so does the time required to form a decision.
By limiting the number of options or organizing them into manageable categories, individuals can make decisions more efficiently and effectively.
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What do I need to know?
Decision Time: Hick's Law posits that the time it takes to make a decision is logarithmically related to the number of choices available.
Information Overload: When individuals are presented with too many choices, they may experience cognitive overload, leading to delays in decision-making and potentially poorer outcomes.
Implications: Understanding Hick's Law can help designers and decision-makers optimize the presentation of choices to minimize decision-making time and improve user experience.