Mcgurk Effect 😷
Hey, there.
Today, we will be talking about the Mcgurk Effect.
While it is not exactly related to Psychology, this phenomenon is widely being seen in today’s scenario where communication between people with masks on happen.
Hope you like it!
What is it?
The McGurk effect is a communication phenomenon that occurs when someone perceives that someone else's lip movements don't match up with what they're actually saying.
Example -
The visual information a person gets from seeing a person speak changes the way they hear the sound. If a person is getting poor quality auditory information but good quality visual information, they may be more likely to experience the McGurk effect.
Where does it occur?
The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound.
Why do I need to know?
When it comes to wearing face masks during the COVID-19 pandemic, the McGurk effect is one concept that might be useful in understanding why not seeing someone's lips may make communication even more difficult.
For instance, the McGurk effect emphasizes that people use both their eyes and their ears to understand what people are saying—even if it does produce inaccurate results at times.
References & Studies: -
https://en.wikipedia.org/wiki/McGurk_effect
https://www.verywellmind.com/what-is-the-mcgurk-effect-how-covid-19-masks-hinder-communication-5077949#how-masks-impact-communication
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