Motivation to Compete

Psych 🧠 - 280/300

Hey Reader,

What is your motivation to part take in competitions? Let’s find out with this study.

---

What is it?

This research focuses on understanding how consumers' motivation to participate in competitions is influenced by the size of the competition.

Competitions are frequently used by businesses and nonprofit organizations to engage customers, and this study aims to uncover the dynamics at play when competitions vary in size.

Photo by Tegan Mierle on Unsplash

---

Maximize Knowledge with a Comprehensive Book of Psychology 💡

Buy The Psych Handbook featuring explanations with emojis of 150+ biases.

---

What do I need to know?

1. Impact of Competition Size on Perception:

   • The research, involving five studies across different competitive contexts, reveals that consumers perceive a lower likelihood of winning and a smaller prize magnitude in larger competitions, even when the objective likelihood of winning and the competition prize remain constant.

2. Joint Impact on Participation:

   • The differences in perceived likelihood of winning and perceived prize magnitude in relation to competition size jointly influence consumers' participation in competitive situations.

3. Remedying Negative Impact:

   • The research suggests that presenting information that enhances perceptions of winning likelihoods or prize magnitudes can counteract the negative impact of larger competition sizes on participation levels.

4. Distinct Roles of Perception and Social Comparison:

   • The impact of competition size on participation is primarily attributed to consumers' perceptions of winning chances and prize magnitude rather than the influence of social comparison.

5. Contribution to Consumer Psychology Theories:

   • Understanding how consumers perceive and respond to competition size offers valuable insights for designing effective engagement strategies.

---

Sources:

1. https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1314