Naturalistic Fallacy

🧠 Psych - 119 / 200


How are you doing?

Today, We will be learning about Naturalistic Fallacy.

What is it?

The process of defining ethical terms (as the good) in nonethical descriptive terms (as happiness, pleasure, and utility). [1]

It argues that if something is ‘natural’ it must be good.

Examples -

You might have seen ‘Natural’ oil, healthcare products that tend to talk and emphasize how environmentally friendly and natural their products are.

Where does it occur?

Advertisements, Marketing use such fallacies as loopholes to sometimes better connect with their audience and influence their mind.

Why do I need to know?

The naturalistic fallacy looks like this:

  1. Breastfeeding is the natural way to feed children.

  2. Therefore, mothers ought to breastfeed their children and ought not to use baby formula (because it is unnatural).

This is a fallacy. We act against nature all the time – with vaccinations, electricity, medicine – many of which are ethical. Lots of things that are natural are good, but not all unnatural things are unethical. This is what the naturalistic fallacy argues. [1]

References & Studies: -


Looking for previous issues? Take a look at the Archives.

The Psych Handbook is a book written by me to learn 100+ biases in Psychology.