Serial-position Effect 🕴
🧠Psych - 28 / 100
Hey,
Today, We will be talking about Serial-position Effect 🕴.
What is it?
It is defined as our tendency to remember first and last thing well, forgetting all the middle items.
Example -
Researchers have shown that when participants are presented with a list of words, they tend to remember the first few and last few words and are more likely to forget those in the middle of the list.
Where does it occur?
When you are told to remember certain things like before going to buy groceries. You are more likely to remember the primary thing and the last thing from your grocery list.
It can also be seen in Marketing aspects. This is why clickbaiting existing in articles, youtube videos.
Why do I need to know?
If you are doing a business, building a product or marketing it. This effect can help you by great measure in writing your copy or when creating social media content.
Your heading must be something which intrigues your customer because that’s the last thing they’ll remember.
Takeaways:-
In Marketing, Place your most important messages either first or last.
If the prospect has to decide within more than a minute after exposure to information, place the most important information first.
If they have to decide as soon as possible, place the most important information last.Â
References & Studies:-
https://sempioneer.com/the-serial-position-effect/#Your_List_Information_Order_Matters
https://www.simplypsychology.org/primacy-recency.html
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