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Wizdom App's avatar

This post really highlights the intricate role that touch plays in our interactions with products and people. It's amazing to think how even imagined touch can create a sense of ownership. Marketers need to consider these nuances, especially with the rise of AR/VR technologies.

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Riccardo Vocca's avatar

An interesting paper! I was somewhat aware of the role of touch in stimulating relevant consumer outcomes - for example, that touching a product makes consumers less likely to 'let go' of it than interacting online. However, I was not aware of other really intriguing results such as the effect of just imagining touching a product. Thanks for sharing.

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