This post really highlights the intricate role that touch plays in our interactions with products and people. It's amazing to think how even imagined touch can create a sense of ownership. Marketers need to consider these nuances, especially with the rise of AR/VR technologies.
+1 on the AR/VR technologies. I have worked with a startup who does it in the last few years and they bring a wave of surprise for all. The possibilities are so many. Can’t wait to see how marketers will leverage it. Some are already doing that!
An interesting paper! I was somewhat aware of the role of touch in stimulating relevant consumer outcomes - for example, that touching a product makes consumers less likely to 'let go' of it than interacting online. However, I was not aware of other really intriguing results such as the effect of just imagining touching a product. Thanks for sharing.
This post really highlights the intricate role that touch plays in our interactions with products and people. It's amazing to think how even imagined touch can create a sense of ownership. Marketers need to consider these nuances, especially with the rise of AR/VR technologies.
+1 on the AR/VR technologies. I have worked with a startup who does it in the last few years and they bring a wave of surprise for all. The possibilities are so many. Can’t wait to see how marketers will leverage it. Some are already doing that!
An interesting paper! I was somewhat aware of the role of touch in stimulating relevant consumer outcomes - for example, that touching a product makes consumers less likely to 'let go' of it than interacting online. However, I was not aware of other really intriguing results such as the effect of just imagining touching a product. Thanks for sharing.
This piece of information is so helpful for marketers because the study shares a ton of great insights about “imaginary touch” sensation as well.
Thank you for sharing your input, Riccardo!